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Mission control

Propel's Mission Control services provide tailored support to companies looking to transition towards a product-led approach at scale. Our team of expert product management consultants and coaches work with your organisation to uplift product capability and drive long-term success.

Compressed - Mission Control

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ACCELERATING GROWTH BY BEING PRODUCT-LED

There’s a striking difference between how the best companies do product versus the rest. From their processes to their people, structure and culture, the most successful companies have one thing in common: they are product led. By placing a relentless focus on delivering value to their customers through their products, they have demonstrated significant advantages in the market, with valuations up to 2.5 times higher than their peers.

What does it mean to be product-led?

Product-led organisations put their customers first and constantly strive to create valuable products that drive growth. They align their product strategy with their business goals, ensuring that their initiatives are targeted towards sustainable growth. By focusing on outcomes and adopting an experimental approach, they ensure that the products they create support their business objectives.

ACCELERATING GROWTH BY BEING PRODUCT-LED

There’s a striking difference between how the best companies do product versus the rest. From their processes to their people, structure and culture, the most successful companies have one thing in common: they are product led. By placing a relentless focus on delivering value to their customers through their products, they have demonstrated significant advantages in the market, with valuations up to 2.5 times higher than their peers.

What does it mean to be product-led?

Product-led organisations put their customers first and constantly strive to create valuable products that drive growth. They align their product strategy with their business goals, ensuring that their initiatives are targeted towards sustainable growth. By focusing on outcomes and adopting an experimental approach, they ensure that the products they create support their business objectives.

5 PILLARS OF A SUCCESSFUL PRODUCT-LED ORGANISATION

At Propel, we believe that the key to becoming a successful product-led organisation lies in creating empowered product teams that are equipped to solve customer problems. That's why we've identified the 5 pillars of a successful product-led organisation, which provide a framework for building and scaling a product-led approach.

1. PRODUCT VISION & PRINCIPLES

Define the aspirational future state of the product organisation. Articulate a clear picture of the value the organisation will deliver for customers.

2. FOCUSED PRODUCT STRATEGY

A clearly articulated plan for delivery of customer value, supported by product principles, roadmap and success metrics.

3. ORGANISE AROUND VALUE

Shifting to value streams gives a clear sense of purpose to teams, enabling a better focus on customer & business value delivery.

4. OUTCOME VS FEATURE ROADMAPS

Create roadmap with themes that define the benefits and outcomes desired rather than features. Iterate on the solution until desired metrics are achieved.

5. IDENTIFY SHARED SUCCESS METRICS

Metrics tied to customer and business value across the value stream.

1. PRODUCT VISION & PRINCIPLES

Define the aspirational future state of the product organisation. Articulate a clear picture of the value the organisation will deliver for customers.

2. FOCUSED PRODUCT STRATEGY

A clearly articulated plan for delivery of customer value, supported by product principles, roadmap and success metrics.

3. ORGANISE AROUND VALUE

Shifting to value streams gives a clear sense of purpose to teams, enabling a better focus on customer & business value delivery.

4. OUTCOME VS FEATURE ROADMAPS

Create roadmap with themes that define the benefits and outcomes desired rather than features. Iterate on the solution until desired metrics are achieved.

5. IDENTIFY SHARED SUCCESS METRICS

Metrics tied to customer and business value across the value stream.

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PRODUCT MATURITY ASSESSMENT

Transforming to a product-led organisation is a crucial process that requires a thorough understanding of your current level of product maturity. Our assessment provides a comprehensive analysis of your organisation's product management capabilities and practices, helping you to better understand where your company currently stands and where it needs to go to become a product-led organisation. With a deep understanding of your current state, we can offer a customised roadmap and framework to guide your transformation journey. This may include restructuring teams and processes and providing access to the right skills and expertise through our experienced product coaches and consultants.

 

ONLINE ASSESSEMENT

PRODUCT-LED
MATURITY ASSESSMENT

Do you want to know the secret behind the success of the best companies in the business? It all comes down to one thing: being product led. If you want to join their ranks, take Propel's online Product-Led Maturity Assessment and discover where your organisation stands on the journey to product-led growth.

 

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PRODUCT OPERATING MODEL

A product operating model is a strategic approach to software product development used by product businesses that places the technology at the core of a business's operations.

We have experience assisting project-based businesses to transform into product businesses and have developed our proprietary approach to the organisational transformation required.

Construction Hammer

 

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PRODUCT CAPABILITY TRANSFORMATION

Achieving a successful product-led transformation is more than just adopting new processes. It requires a fundamental shift in mindset, culture, and processes towards a customer-centric approach, where the product team is empowered to deliver value to both customers and the business. To enable this shift, the five pillars serve as the foundation to build a compelling vision, a robust product strategy, metrics, and a well-designed team topology. However, navigating through the deep changes required can be challenging for product leaders who are new to this transformation. That's where our experienced product management consultants come in; they can guide leaders through the creation and coordination of strategic initiatives and role model product thinking, ensuring a successful product-led transformation that unlocks the full potential of your organisation.

PRODUCT STRATEGY & ROADMAPPING

To achieve sustained product success and drive innovation, having a high-performing product team with a clear vision and execution plan is crucial. However, many companies struggle with aligning their product strategy with their overall business goals. At our consulting firm, we offer strategy and roadmapping workshops facilitated by experienced consultants to ensure alignment and foster a shared sense of purpose. Working closely with your teams, we help identify important outcomes and structure your product strategy and roadmap around achieving them. Our approach includes leveraging customer research and market intelligence, creating and testing hypotheses with corresponding experiments, and prioritising outcomes that deliver the greatest customer and business value while aligning with your overall strategy.

Product Vision

 

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PRODUCT CONSULTING & COACHING

Shifting towards a product-centric approach requires more than just implementing new processes; it requires equipping teams with the necessary skills and knowledge to succeed in this new way of working. Our expert product coaches provide tailored guidance and support to product leaders, managers, and development leaders as they navigate the complexities that arise from this large-scale shift. By working closely with your teams, we identify knowledge gaps and provide customised training and resources to address them, covering topics ranging from agile product development to customer discovery and validation. Our one-on-one coaching and group training sessions aim to equip your teams with the necessary skills to achieve ongoing success and continuous improvement in a product-led organisation. With our expert guidance, your teams will be empowered to drive innovation and success in your product-led transformation.

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AGL engaged Propel to further accelerate our transformation from an energy company to a digital-first, multi-product retailer. Propel’s forthright advice and deep but rapid engagement model was impactful and refreshing. Within just eight weeks, Propel built a strong understanding of our business and operating environment, identifying efficiency gains and operational improvements that enabled us to reduce costs while improving productivity.

HUGH FAHY, CHIEF TECHNOLOGY OFFICER

Product Success Playbook:
How to make the transition to become product led, Part 1

Curious about the benefits of a product-led approach and whether your company is ready for transformation? This playbook is for you. 

Product Success Playbook:
How to make the transition to become product led, Part 2

Ready to make the transition to a product-led organisation? Discover the five practical steps used by today’s winning companies and global product leaders. 

Product-Led Insights

Warning signs that your company is not product led

Learn the difference between successful and unsuccessful product-led companies.

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To build powerful products you first need to build empowered teams. Here’s why.

Learn about the three types of product teams and understand their differences in managing risks.

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How to approach your transition to product led

Find out why being product-led means empowering your product teams to solve customer problems and be successful

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