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PRODUCT OPERATING MODEL

A product operating model is a strategic approach to software product development used by product businesses that places the technology at the core of a business's operations.

We have experience assisting project-based businesses to transform into product businesses and have developed our proprietary approach to the organisational transformation required.

Explore our work
Construction Hammer

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CHANGING THE WAY A PROJECT-BASED ORGANISATION OPERATES 

The way of working for a product business is distinctive and champions the idea that technology is not just a support function but a driving force in creating value for customers and achieving competitive advantage. 

A Product Operating Model outlines the approach your business takes from concept to delivery, managing products at every stage of their lifecycle. It details the collaboration between different parts of your organisation to implement the strategy effectively and bring value to customers, users, and the company itself. We have written a lot about these changes - you can read more here.

THE PRODUCT TRANSFORMATION FOCUSES ON REFRESHING THE PROCESSES USED BY YOUR PEOPLE

A Product Operating model encompasses the management of product development, integrating technology and software development at its core. Operating with a distinct technology or IT model often indicates a project-based approach, where business units specify requirements for 'delivery teams' or 'squads' to execute.

Our focus at Propel Ventures is to ensure a cohesive and integrated operation that leverages technology as a fundamental asset in product development and delivery. We have written extensively about this change, and you can read more here.

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Propel transformed a set of distinct, specialised tools into a cohesive, unified system that enhanced the operational efficiency and strategic agility of the business.

 

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Unlocking product potential and repositioning Banjo for market success

Banjo Loans, a trusted business lender in the SME market, sought Propel Ventures' assistance in developing an innovative and market-relevant strategy during the stagnating impact of COVID-19. Propel's end-to-end strategic product partnerships helped Banjo Loans review their product suite and develop a growth-focused strategy. 

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Helping MYOB accelerate
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MYOB partnered with Propel to create MYOB Advisor, an AI-powered solution that converts numbers into natural language to generate management reports within seconds. MYOB Advisor saves accountants and bookkeepers hours of pre-work to analyse trends in numbers, enabling insightful advisory conversations with clients.

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